Being the second flagship store, the Domain had hosted and sponsored a slew of events. Some events were monthly, a few yearly and several one offs. For these events, I was given the copy and pertinent event information as well as logos and/or photography. These designs were created using the Whole Foods Market brand toolkit primarily for fonts and colors.
*Property of Whole Foods Market
The Domain store held live music performances for a few years. This was an updated poster template I created to be changed out monthly.
These team member feature chalkboards changed every few months to a year. I took it upon myself to create something more permanent without losing the human connection. Using new branding guidelines for the design, I interviewed and photographed each team member for the conception of these unique boards. Created using Adobe Illustrator and Photoshop, printed in-house with a large format Epson printer and a Roland vinyl cutter and a manual vinyl application.
*Property of Whole Foods Market
Redesign of the Whole Foods Market Domain team member picks chalkboard with a total of 5 in-store.
*Property of Whole Foods Market
In conjunction with SXSW, the Whole Foods Market Domain store partnered with Planet LA Records and a number of sponsers to put on a two day concert to raise funds for the Whole Planet Foundation. The marketing collateral included in-store posters, email blasts, social media images, directional signage, etc.
*Property of Whole Foods Market
A back of house yearly team member health & fitness challenge.
*Property of Whole Foods Market
This project for Whole Foods Market Domain was my idea from conception to the completion and I was able to engage in every aspect. I proposed the idea to promote tabletop trees within the growing Domain shopping area. The greeting cards I designed were attached to a regional community coupons and handed out to the local apartment and condos. The store sold out of these items soon after.
*Property of Whole Foods Market
I collaborated with my team leader to set up photo shoot with product from the store and shot the photography. I also edited the images and created the text overlay.
Many of the chalkboards in the Domain store would change out seasonally. Designed in Adobe Illustrator and hand lettered with chalk markers.
*Property of Whole Foods Market